Keyword themes
Build themes around the services you sell, the problems customers describe, the locations you serve, and urgent intent that calls for a fast response.
Google Ads for trade businesses
The fastest path
to qualified leads.
Paid search for owner-operated South Florida heating and HVAC, roofing, plumbing, painting, and electrical businesses. Capture active home-service demand in the markets you actually serve, without pretending every click is a good fit.
Broward · Miami-Dade · Palm Beach
Built around intent
Search should reflect
the job behind it.
A campaign is more useful when its structure follows the way a homeowner describes a problem and chooses a contractor.
Geo-targeting
Shape campaigns around your real service areas and exclude out-of-area traffic that cannot become a practical job for your team.
Ad-copy variants
Test service, location, availability, and trust angles so the message can learn from what searchers respond to—not just what sounds clever.
Call and click extensions
Make the next step obvious with phone and site actions that help a ready customer call, learn more, or start a consultation.
Searches we bid on
Concrete language.
Useful intent.
These are illustrative examples of service, problem, location, and urgent intent—not a promise that every query will be targeted in every market.
Service + urgent intent
“emergency plumber near me”
Service + location intent
“AC repair in Broward”
Problem + location intent
“roof leak repair South Florida”
Service + local intent
“house painter near me”
Service + problem intent
“electrician for panel upgrade”
What the structure is for
Better questions.
Better decisions.
The goal is not a guaranteed lead count, ranking, or return. Market, offer, follow-up speed, and competition affect results; the structure gives you a clearer way to learn.
More relevant enquiries
Put more attention on searches that describe a service your business actually wants to discuss.
Better budget focus
See how spend is organized across the services and areas that matter to your operation.
A clearer next step
Give a customer a more direct path from a click or call to a conversation about their need.
Useful learning over time
Build reporting that helps you understand what is being tested and what deserves a closer look.
Next conversation
Start with your
actual service area.
Tell us what you sell, where you work, and what you want paid search to help you understand. We'll talk through a sensible Google Ads plan.